Winter 2011/2012

Like all catchwords, the term communication has acquired shallow connotations as a result of constant and often indiscriminate use. Yes, of course, everything is communication! But upon closer examination, two things in particular become apparent: first of all, that the activities of KulturKontakt Austria (KKA) can be newly evaluated from this perspective, and second, that the work at KKA is now related to a surprisingly large extent to the new paradigm of the digital media. The spectrum ranges from copyright questions through data security to the preparation of social media guidelines. A change of perspective is always beneficial.

In this issue, the editorial staff deliberately chose to deal with the subject of communication across the whole range of meanings that the term conveys: as internal organisational communication, as public relations, as a consultancy service, as an artistic concern, as a target group issue and many others. We especially wanted to avoid belabouring the digital culture hype.